Microsoft released Word for Android as a standalone app in June 2015, and now, less than 3 years later, the app has reached 500 million downloads.
The app is the most popular of Microsoft’s Office Android suite, with Excel, Powerpoint, and OneNote all having over 100 million downloads, but less than 500 million.
The success is a testament to the ubiquity of the Word Office document format, which means that even if you don’t regularly use a Windows computer, you may need to open a Microsoft document and the numbers clearly show that Microsoft did not have needs its own phone operating system to reach its users.
Microsoft is increasingly weaving its cross-platform products into what I like to call a raft rather than a platform – a cohesive set of apps and services floating above the working Google and Apple platforms. better and better together and promote each other. . Examples include Microsoft’s popular Outlook app on iOS having a setting to open links in emails in Edge for iOS and then send them back to TimeLine on Windows 10, iOS, and Android.
It’s not yet clear what the limits of this strategy will be, but it’s important to note that Google and Apple wouldn’t have reached their peaks without the open Windows platform, and it’s clear Microsoft is hoping to return that favor. .